With Christmas only 16 days away, we’re really getting into the holiday spirit here at ListPopular. According to National Retail Federation (NFR), the holiday season accounts for more sales than Mother’s Day, Father’s Day, Valentine’s Day, Halloween, Easter, and St. Patrick’s Day combined! So, we decided to share some holly jolly online holiday shopping stats to fire up your Santa and inspire your hard-working elves.
While 90% of consumers will shop online this season, 70% will use their tablet to make holiday purchases.
One quarter of shoppers decide where to shop based on their mobile experience, where easy-to-use is a must.
Free shipping is the 2nd most important factor for shoppers when purchasing online.
Nearly one third of consumers want to receive holiday deals via mobile device.
50% of consumers plan to keep track of sales and promotions.
64% of shoppers say YouTube is the most influential channel when making holiday purchases.
The average holiday shopper references 12 online sources prior to making a purchase.
Approximately 60% of shoppers say the quality and selection of merchandise are important factors when deciding where to shop this season.
For the eighth year in a row, gift cards are the most requested gift during the holidays.
57% of holiday shoppers plan to take advantage of sales and promos to purchase non-gift items for themselves or others.