What should i post on social media to increase engagement?
There is no secret formula but a great practice to follow is the 80/20 rule.
If you’re looking for a secret formula to engage with your audience on social media, there is none. Sorry. Every company will have a different answer based on who their buyer personas are and what interests them.
An excellent practice to follow though is the 80/20 rule, which means you post your content to promote your brand 20% of the time. The other 80% of the time, you post content that your audience finds interesting and engage with them. If you’re looking for more information, be sure to check out our blog post on Santa’s secret tips to promote content.